The Trucking Industry, It’s All About Loyalty

Murray Pratt Blog, Business Insights, Freight Broker, Trucking Leave a Comment

So, you run a medium sized brokerage or trucking operation. You probably feel that you are as good as ‘your last load.’

Did you get it there as promised, on time, in good condition…safely.

When you are a broker, you are just trying to keep all the pieces in line. You may have many agents working for you, so you want to make sure they get their commissions. You have a good solid group of customers, shippers, who you don’t ever want to let down. And you want to find a group of Carriers that you can rely upon, and you want them to rely upon you.

Same if you are a trucking company. You have clients, perhaps some brokers, and you want to make sure that they can rely upon you to deliver on time, safely. You want to be seen as reliable. And you want to keep your drivers coming back. After all, it’s a competitive world for drivers today.

So how do you keep it all together? How do you align all these ‘loyalties…to customers, to vendors, to carriers, to drivers?

You need trucking software or broker software system that ties it all together. A trucking software system that allows you to find and dispatch loads effectively, invoice customers quickly, and pay drivers efficiently. One that is accurate and scalable, and can grow with your business.

As a broker, you will need a broker software system that helps you track and record all the nuances and details of your relationship with your shippers. A system that will help you keep track of all your vendors. A system that will provide you with customer and carrier rate histories, so that you can move quickly to consummate your next deal.

The loyalties can only be addressed when you have a solid platform – a combined ‘database – dispatch-accounting system’ that puts all information in one place and service as a resource to your business.

Just think of this Broker Software or Trucking Software as your ‘Loyalty Engine.’

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