People Don’t Want To Be Sold

sales magician

Brad Zaytsoff

‘We just need to EDUCATE the customer.’ ‘Please download our 30-page guide on how to buy our application – it even comes with its own ROI calculator!’ ‘If they just …

Livin’ the GPS Life

Coffee Shop

Murray Pratt

Every morning I go to Tim Horton’s to get my ‘double-double’. And this morning, owing to the fact I didn’t eat much for supper the night before, I decided to …

‘Everybody’s Working for the Weekend’

Murray Pratt

Unfortunately, except for those, it seems, who work in trucking. I felt like having an 80’s retro Monday morning, so I have put on my Jaromir Jagr mullet-cap… you know …