Back in Black Friday – the trucking software edition

Murray Pratt Blog, Current Events, Humor, Trucking

Black truck

black-truck

You know sometimes it gets tough in this business. Loads get hard to find. It’s difficult to find good Drivers or quality Carriers. The economy dips and shippers start to winnow down their carriers, working hard to reduce shipping costs to protect their bottom line by giving the business to those folks who will do it for low dollars. Everyone starts to get more aggressive in their pricing. Tough times, yes.

But then things turn around  – and they start moving in the right direction. You can feel the momentum.

Back in black I hit the sack
I’ve been too long I’m glad to be back
Yes I am
Let loose from the noose
That’s kept me hanging about
I kept looking at the sky cause it’s gettin’ me high
Forget the hearse cause I’ll never die
I got nine lives cat’s eyes
Abusin’ every one of them and runnin’ wild
Cause I’m back
Yes I’m back
Well I’m back
Yes I’m back
Well I’m back back
Well I’m back in black
Yes I’m back in black’

And you realize that you can add a few more trucks, find a few more customers. And you breakthrough. You are building expertise in a specific segment – a particular lane, or with a particular type of equipment, or perhaps a unique service. Now the customers know who you are… and they are seeking you out.

‘Back in the back of a Cadillac
Number one with a bullet I’m a power pack
Yes I am
In a bang with the gang
They’ve got to catch me if they want me to hang
Cause I’m back on the track and I’m beatin’ the flack
Nobody’s gonna get me on another rap
So look at me now I’m just makin’ my play
Don’t try to push your luck just get out of my way
Cause I’m back
Yes I’m back
Well I’m back
Yes I’m back
Well I’m back back
Well I’m back in black
Yes I’m back in black’

And now you are rolling. You are investing in your systems, in information technology that will create a competitive advantage for your business because you have more knowledge, more insight into the business. You invest in trucking software so you can keep track of all the things going on in your business – your customers, your quotes, your orders, your dispatches, your invoices, your driver payments. And your trucking software keeps it all together. You now you have the luxury of analyzing all this data to see just how much more margin, how much more profit you are generating in your business – and where ‘the cake’ is to be found.

Well I’m back yes I’m back
Well I’m back yes I’m back
Well I’m back back
Well I’m back in black
Yes I’m back in black

Ho yeah
Oh yeah
Yes I am
Oh yeah, yeah oh yeah
Back in now

And you are doing so well that your competition can’t even keep up to you. You are now the best of the best. It’s moving so well that there are no stop signs, speed limits… you are on the highway to Bell…..California –  with a big full load and lots of margin.
‘Well I’m back, I’m back
Back, (I’m back)
Back, (I’m back)
Back, (I’m back)
Back, (I’m back)
Back
Back in black
Yes I’m back in black’

Yes you are ‘Back in Black’

And you are ……..

Outta Sight!

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