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There’s a New Truck in Town

Express Truck driving underneath an aircraft

Roza Agecoutay

♫There’s a truck on the street It’s not quite so familiar Great expectations everybody’s watching it People you meet, they all seem to know it Even the old guys can …

Casey at the Wheel

Truck driver

Roza Agecoutay

The outlook wasn’t brilliant for the Mud-Flap Nine that day There were three full loads and just two trucks, one hour to go And when Cooney called in sick, and …


Squashed insect on the windshield of the car.

Roza Agecoutay

I have to get over my Acarophobia. I really have to get over my fear of bugs. Isn’t it ironic that in leading a trucking software company that I should …

Happy St. Patrick’s Day

Overview image of a highway

Roza Agecoutay

May the Road Rise Before You  May all your Traffic Lights be Green May all your Loads Make your even more ‘Green’!    Happy St. Patrick’s Day From Your Friends …

Of Greatness and Compromise

Good to Great book by Jim Collins

Roza Agecoutay

“Good is the enemy of Great” That is the opening line in Jim Collins seminal business book – ‘Good to Great’. It is my favorite business book bar none. There …

The Best Logistics Person in the World

A older photograph of a woman

Roza Agecoutay

Today is International Women’s Day. The great women of our company went out to lunch to celebrate the day and celebrate each other– Jessie, Angelena, Jon, Behnaz, Sandy, and Sarah. …

What Gets Measured Gets…..

Tape measure bar chart

Roza Agecoutay

First step, second step… in the morning these days, I tend to stumble around. Walked from my bathroom to my bedroom to set down my glasses before I went to …

Failure – The Road to Success

Businesswoman looking at sign of success or failure

Roza Agecoutay

“Failure is not an option”. That famous line was delivered by the Mission Commander of Apollo 13, and was immortalized in the movie of the same name some 20 years …